About

Nike’s “Just Do It” tagline was part of a 10-year campaign that increased the company’s share of the North American sport-shoe business by 35%. The takeaway? Good copy is a powerful thing.

This class will walk you through the basics of persuasive writing for advertising and marketing, applicable to any medium (print, digital, social, etc.). Learn whether copywriting should be transactional, transformational — or both. Do a quick writing exercise and get a chance to workshop your writing with the group.

Perfect for: authors and writers looking to self-promote or broaden skill sets, small business owners or entrepreneurs, and budding writers interested in copywriting as a way to generate income.

Emily McCaffrey is a copywriter with Actualize Marketing and the owner of Your Almost Favorite. She specializes in B2B and technology industries, with clients such as Insight, Datalink, and Comcast Technology Solutions, as well as growing businesses and startups. Emily has an MBA in Finance from Pepperdine University and a BA in Songwriting from Berklee College of Music. She currently resides on Bainbridge Island with her fiancé and feisty pit bull.