Skip to Content

Writing Fundamentals: Book Marketing 101

Overcome your fear of marketing and learn how to connect your book with the readers who will love it.

Add to calendar:
Outlook Google Agenda
Writing Fundamentals: Book Marketing 101

Writing Fundamentals: Book Marketing 101

Overcome your fear of marketing and learn how to connect your book with the readers who will love it.

Pricing
  • Member Registration
    $ 17.00
  • Guest Registration
    $ 21.00
Tuition Assistance and Policies
See more
Cancellation & Other Policies
See more

About

“I love to write, but I hate to sell myself.”
“My publisher wants me to help market my book, and it scares me.”
“Social media and I don’t get along.”

If any of these feel familiar, you’re in good company. Many authors find marketing difficult, stressful, or overwhelming. But it doesn’t have to stay that way.

Book marketing is the work of connecting your book with the readers who will love it. It’s an ongoing process that begins months before publication, carries you through launch day, and continues for as long as your book is in print. 

Explore new ways of thinking about your book, yourself, and the marketing process so it feels clearer, simpler, and less intimidating. You’ll learn what marketing looks like at each stage of a book’s life cycle and discover a range of strategies for reaching readers. You’ll also identify which approaches best fit your genre, your goals, and your work–life balance.

You’ll leave with a stronger grasp of how to build a launch plan, connect with bookstore owners, approach social media with intention, and craft an engaging newsletter — along with a better sense of which tools genuinely suit you as an author.

Class Policies

Ages 14 and up are welcome.

Instructor
Serena Bell

USA Today bestselling author Serena Bell writes romantic comedies with small towns, big hearts, hot nights, and all the feels. Serena’s 20-plus books have earned many honors, including a Romance Writers of America finalist spot, a Romantic Times Reviewers’ Choice Award, Apple Books Best Book of the Month, and Amazon Best Book of the Year for Romance. When not writing, Serena loves to spend time with her college-sweetheart husband, two book-loving kiddos, sewing machine, and stash of dark chocolate.

Related Events

Check out other events you might be interested in!

See All
Writers’ Studio Orientation
Writers’ Studio Orientation

A brief orientation to the Writers' Studio, covering key tools and resources to help you settle in and start writing.

December 08, 2026

Read Like a Writer: Writers’ Studio Book Club
Read Like a Writer: Writers’ Studio Book Club

This bimonthly book club features recently published books across rotating genres, each discussed with an expert.

December 03, 2026

Writers’ Studio Orientation
Writers’ Studio Orientation

A brief orientation to the Writers' Studio, covering key tools and resources to help you settle in and start writing.

November 10, 2026

-*