About

March closures.

To be able to target your market, you need to send a clear, concise and consistent message. You can only do that if you know who you are, your product, your philosophy, your inspirations, your business and your image.  In this class students will get an overview of what you need to start marketing and promoting your work. Without knowing who you are, how can you know where you are going? This class helps you develop a road map. 

During this fast-paced, hands-on class you will learn about how to brand yourself, your jewelry and your business, writing a press releases, press kits, participating in craft and trade shows along with pre-show and post-show smartness (whether it is a wholesale or to the ultimate customer), networking, approaching a gallery, writing an artist statement and collection description, collecting words and creating a marketing plan for your specific needs and goals. You will be able to take all this information and plug it into an effective media and marketing campaign.

Check out more Marlene Richey workshops being offered this weekend:

1. The Art of RUNNING an Art-Based Business
   Friday, March 27, 2020, 10:00 AM to 5:00 PM
   
2. Designing a Collection
   Sunday, March 29, 2020, 10:00 AM to 5:00 PM
   
   

Details:

• Recommended reading: Profiting by Design, by Marlene Richey.
• This event will be held in the BARN Great Room located on the upper level.
• Please bring a bag lunch. BARN has a refrigerator to store your lunch and a microwave, located on the lower level.
• This event will be held in BARN's Great Room located on the upper floor.
  
  
• Students please bring:
• • Samples of any marketing materials you have already created, i.e. business cards, brochures.  Samples or pictures of your art work.

Instructor: Marlene Richey During my 35+ year career I have run an award-winning jewelry design business and retail gallery and participated in hundreds of craft shows and industry trade shows. I‘ve served on numerous art and jewelry board of directors (MCA, SNAG, CJDG, WJA), consulted with artists and corporations, taught higher education classes (FIT, MECA, NBSS), lectured, written articles for jewelry/craft publications and regular blogs for Rio Grande - Business Savvy and Influencers. Authored an award-winning book about running a small design business - “Profiting by Design.” The CJDG honored me with the “Designer Advocate of 2009.”

Contact: Jewelry.Programming@BainbridgeBARN.org