About

Marketing is something every modern author must do. This class takes a practical, personal approach to marketing, starting with the oft-misunderstood "author platform" and then looking at a wide array of specific projects and tools that can promote a new release or put life back in a book that’s been out for a while. We’ll explore best practices for when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more.   Most importantly, we’ll show you how to use your own unique strengths and passions, rather than trying to follow someone else’s formula.
Attendees will…

• Be able to describe their unique audience, their own strengths, and where those two overlap.
  
• Understand the importance of building a permanent, reputation-building platform, along with 6 popular starting points for new authors.
  
• Have the tools to put together a book-specific promotional plan for books that fits into the A-C-T (Attract/Convert/Transform) model.
  

Bring material to take notes (laptop, tablet, or notebook/pen).

Instructor: Beth Jusino is a publishing consultant for both traditional and self-publishing authors, with almost twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s the author of the award-winning The Author's Guide to Marketing and has ghostwritten or collaborated on half a dozen additional titles. Beth is a member of the Northwest Independent Editors Guild, a regular speaker for Seattle Public Library’s #SeattleWrites workshops, and has taught at writers’ conferences across the country. Visit her online at www.bethjusino.com or on Twitter @bethjusino.